Nokia may have offered its heart and soul to Microsoft, but we should, by no signifies assume that the Nokia brand is dead. Nokia, it would seem, is salvaging what exactly is left of it and marching on ahead. Now that Nokia is out of the running within the smartphone market place, consequently from the Microsoft buyout, it really is seeking in direction of other items to produce income.
Nokia’s chief executive Rajeev Suri told traders at a presentation in London,”I consider you are able to anticipate our brand will return towards the customer globe, We see brand licensing as an opportunity…But I'd say it is much more of the long-term opportunity.”
While Microsoft has previously moved without having around a how can you do to Nokia - coming out together with the Microsoft Lumia 535, within months from the deal becoming finalized, Nokia sees anything else.
Nokia is no way one among the premium brand names within the industry. Actually, realistically place, only one brand has that kind of pull for your customer in this sector and that is Apple. But, the Nokia brand title nevertheless has the nostalgic worth which it may possibly cash on, until 2016, which is when it gets a respite through the deal to generate an real comeback to the smartphone industry.
But, the probability is huge that you may possibly see a Nokia washing machine or even a Nokia hair dryer or effectively, even a Nokia TV inside the coming long term. Sounds good, appropriate?
